Monday, 30 September 2013

Carol Vernalis theory

Carol found that editing comes a lot more frequently in music videos than it does in films. Sometimes it can be used to match the rhythm of the song or to act as a disjuncture. 

Music videos break the traditional rule of continuity editing. They do this by using montage editing and using obvious edits such as jump cuts, special effects and more. 

They also use base tracks which the camera moves to constantly and interchanges between different base tracks usually in time with the music. 

Here is an example of these ideas being demonstrated: 


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