In my own words, i believe that this means women present themselves in a way that they know males are attracted to them. Also, that the appearence of a female and how they present themselves is very reliant on what a man likes to see. In relation to this, it means that we expect to see women in music videos dressed in provocative costumes to appeal to a male audience. Also, i expect that they are presented as subject of desire through appearence and body language. A womans figure may have a large impact on attraction and therefore is probably exposed and used to an individuals advantage in music videos. Women in the R&B genre tend to present themselves in this way however some artists do it more than others and the extent to which they do this is the individuals choice. Some soul/chilled R&B singers challenge this stereotype and display themselves in a more calm and settled manor, for example Emeli Sande who dresses appropriately and takes a more mature approach to music videos. I feel like Mulvey's opinion is still very much relevant to today's society and is fact most accurate than it's ever been. This may be because it is becoming more acceptable for women to present themselves in a sexual way in order to appeal to certain audiences, especially in the music indsutry.
Beyonce - Crazy in love definitely supports Mulvey's theory. In the video, the main artist is dressed in a number of different outfit all of which are very girly and revealing showing off her physical fitness. Throughout, she dances in a provucative manor while looking directly into the camera addressing her audience(mainly males).
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