RESEARCH - Examining the appeal of music videos to audiences

Music videos use certain costumes, props, locations and settings for different audiences. Indiviudals of different genders, ages, nationalities and social classes are pulled in by a large number of different visuals. Depending on the genre of a song, music videos will be produced in such a way that cleverly appeals to a direct audience.

Some examples of what commonly appeals to each audience:

Gender

Males - Female artist, dressed in revealing clothes, conventially good looking, sexual body language, refrence to things like money and cars

Females - Male artist, good looking OR female artist, role model, extravagent settings & locations, bright colours

Age

Children - Bright colours, dramatic dream-like locations, fun and exciting costumes, gadget props

Social class

Working class - Local settings/locations(familiarity), casual branded clothing, casual transport OR cars(usually the case for grime/rap videos)

Class variation:

Upper middle class

Middle class

Lower middle class

Skilled working class

Working class

People at lowest level of income

Young and Rubicam's Four Consumers:

Mainstreamers
Aspirers
Succeeders
Reformers