Artist branding/synergy
Artist promote themselves and their music by making sure their is something symbolic of them across their media products, this includes their music videos, digipaks, teasers and promotional advertisement. They make their branding distinctive through props, costumes settings colours and appearance. This creates a rememberable theme by the artist which can be related by the audience.
Example i chose:
2 chains a American hip hop artist
Album cover
image from a music video
Features Highlighted:
- dark colour theme
- Artist himself
- Chains are symbolic he always is wearing them
- Album can be indentified as 2 Chains because his name is the image on the cover
- unique album cover
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