Andrew Goodwin's Theory

Andrew Goodwin’s Theory

Music videos are normally used to help promote the song and one way how they do this is by making the audience remember it by the video. When someone watches the video they will think of the song and possibly vice versa.

 Andrew Goodwin believed there were three different types of music videos:

1.    Amplification is when new meanings occur and it relates to the lyrics, it doesn’t contradict the lyrics.

2.    Illustration is when the music video itself tells the story.

3.    Disjuncture is when the video itself has little or no connection with the lyrics from the song like they are two different things and it can sometimes contradict itself.

Andrew Goodwin also believed that traditional narrative style isn’t really associated with pop videos and that they rely more on repetition to keep the viewers interested.

                Below is an example that illustrates Andrew Goodwin's ideas: