RESEARCH - Artist branding/synergy, specific to our genre

 John Legend - Love in the future digipak


- Black & White, the artist, flowers

Album Magazine ad
- - Black & White, the artist, flowers


John Legend - Made to love music video

- - Black & White, the artist, flowers

The same three factors can be seen across all three platforms clearly linking together all of the artists products. This makes him and his music distinctive and recognisable