What is the function of a music video?
The main function of a music video
is to entertain the audience, this helps promote the artist and advertiser them
selves to the viewers. The label choses what track from the artists album
should be used to create a music video the track that is chosen is what the
label thinks it will be the most likely to go viral.
Here is an example of a music
video by PSY – Gangnam style
This is a perfect example of a
music video created by PSY that has been successful in going viral and
promoting the artist. The video uses a unique dance that’s been created by PSY
in order to be used by video’s, this enables the video to be catchy and with
over a billion views this signifies the success of the music video. Props and
costumes are used in order to make the video appealing to viewers and in
addition the setting is a appropriate place were it suits the video.
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