Monday, 23 September 2013

Function of a music video




What is the function of a music video?



The main function of a music video is to entertain the audience, this helps promote the artist and advertiser them selves to the viewers. The label choses what track from the artists album should be used to create a music video the track that is chosen is what the label thinks it will be the most likely to go viral.


Here is an example of a music video by PSY – Gangnam style



This is a perfect example of a music video created by PSY that has been successful in going viral and promoting the artist. The video uses a unique dance that’s been created by PSY in order to be used by video’s, this enables the video to be catchy and with over a billion views this signifies the success of the music video. Props and costumes are used in order to make the video appealing to viewers and in addition the setting is a appropriate place were it suits the video. 

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