Veranalis theory

Carol veranalis theory

Over view: 

Continuity editing: Broken edits to draw attention to the screen and what is happening

Edit: allowed to draw attention to the selves deliberately to be interesting eg special effects 

Jump cats: used a lot to speed things up - songs are usually around 2 -4 minutes 

Master shots: Also known as base track, gives the video structure 

Camera: usually moves in time with the music to give it more rhythm 

Editing: 

The simple system of MV cuts to the beat but it can be more subtle and vary to form this - its prime purpose is to reflect the experiential properties of sound. Actions are rarely completed and stories suggested but not given in full. The camera movement can produce the illusion of an edit where there hasn't been one. 

Types of camera shot:

Certain edits and visuals elements can mimc the movement of sound - the main and framings fir this are;

1) extreme high and low angel shots 

2) canted or titled shots 

3) long tracking shots 

4) usual pans and titles 

5) lively features in frame 

Image of artist:

CV states that at the moment of the starts breaking the fourth wall we no longer view the face and body as an object. the singer is mostly at the front and centre of the frame but other parts of the body can have equal weight/ significance.

The most common camera position in MV is below the subject and to one side

Often the flow of images is too rich or quick for us to acknowledge or make sense of so a close up gives us something we can focus on or remember

Here is an example