RESEARCH - Artist branding/synergy

An artist promotes themself and their music by creating and displaying a particular brand/style across all of their different platforms. This includes their music videos, digipaks, teasers and promotional advertisements. They make this branding clear through costumes, props, locations, colours, graphics and appearence. These all work collectively together to highlight a key feature of the artist or theme for the album to create a syngery across all the products that promote the artist's album.

I have chosen an artist as example:

The Weeknd 

Album cover name: Kiss Land

Digipak:

 Key features highlighted...

• Distinctive font for album name
• Black, white and teal colourings
• The artist himself
• Oriental writing
• Bright lights

 Music video single (Live for ft. Drake):

Key features highlighted...

• Distinctive font for titles
• Strong sense of black throughout
• Flashing lights
• Oriental writing
• The artist
• Teal colour

Music video single(Kiss Land):

Key features highlighted...

• Oriental writing
• The artist
• A lot of black
• Teal colour
• Bright flashing lights

As seen above, the Weeknd carries a number of features over his album, related images and music videos. He has an oriental theme with a black, white and teal colour scheme. He also tends to use a certain text font to represent him and his music so that it is immediately recognised as his. All these factors work together to create a 'brand' for him.