What is a function of a
music video?
A music video is a videotaped performance of a recorded
popular song, usually accompanied by dancing and visual images interpreting the
lyrics. It is a marketing tool that is used as a visual aid to help sell the artist
and everything to do with the artist to a mass audience.
There are many purposes to a to a music video however the
main purpose of a music video is to promote the single, the artist and the
album the single is in. Music videos often have to do a few things to promote
which are:
1.
Make the audience remember the song just from
the video
2.
Give the viewer a better understanding of the
song so they can engage in it more
3.
To entertain the viewer, make them keep
watching. Dancing and singing could do this.
A viral video is a video that is shared on
the Internet and across social media websites that is very popular and it gets
everyone talking about it. A good example of this is “Gangnam Style”. Gangnam
Style has had over 1.7million views on YouTube and this is mainly down to it
being distributed through social media sites and everyone seeing it. Because of
the music video and its entertainment, which include the unique dance moves
this has promoted the song and from seeing the video the audience can remember
the song.
The example of a viral video: http://www.youtube.com/watch?v=9bZkp7q19f0
All music videos try and achieve the 3
things listed above to promote their single and below is just one example of
many.
The example of a good music video:
This is a good example of a music video as
it is entertaining because of the characters and singing and also gives a
viewer a better understanding of the song as the video shows them on their journey
and what they are up to.
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