Monday, 30 September 2013

Artist branding and synergy


An artist brand themselves through the use of synergy which can be seen in music videos and things around the music video such as digipaks, teasers, magazine covers and more. They brand themselves through different ways such as location, oculars, fonts, graphics, costume and props. These all help to promote the artist and helps to determine the artist himself. 


In the Album cover we see :
  • Black and Gold colours mainly
  • The artist himself
  • Gold Jewellery 
  • Gold antiques
  • Candle
  • Smart casual clothing



In this video we can see that some of the key features from the album cover are used in this video.
These include:
  • Similar colours (Black and Gold)
  • The artist is in the video 
  • Jewellery
  • Candle
  • Smart casual clothing

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