Synergy in our music video

As the idea is to promote the artist we need to have synergy within our music video and digipak. By using synergy this will create a brand for our artist and will help promote him.
Synergy we are planning to use:

1. Shots of scenery in London, we will be using establishing shots in our music video and we will also be using pictures we have taken of scenery in London on our digipaks.
2. Black and white theme, in the music video some parts will be black and white and we will be using a black and white theme for our digipaks.
3. Costume and props, The artist will be wearing casual clothes and also a watch which will be shown on all platforms of production