audience

The target audience for my music video are young people between the ages of 16-20. This is because the song has a meaning behind it that seems a bit more sophisticated compared to the other music in this genre of music. We will target mainstreamers.

Here is an example of an average member of our target audience:

Leon from Hackney.
18 years old.
Mixed race Male.
Is a student but has a part time job in retail.
Usually shops in places like tescos and sainsburys for groceries.
Plays football in spare time and other activities with his friends.
Reads metro newspaper since its free on buses and tubes.
Uses buses mostly and tubes sometimes.
Uses gadgets such as phones, ipods, laptops etc.
Wears branded clothes such as lyle and scott or franklin and marshall.
Shops for clothes from shops such as JD, topman, footasylum etc.
Drinks miranda with meals in chicken and chip shops. Also likes to drink KA and coke.
Likes to go on holiday in hot places since its cold and wet in London.
Enjoy this type of music because of the area they are brought up in.