PLANNING - Target audience specification

As part of our planning process it is essential that as a group we carefully identify the correct audience for our music video. I have come up with this identity as example of someone we think we would aim our video to

Name: Daniel Mayers
Location: Stockwell, South London 
Gender: Male
Ethnicity: Mixed race, white/British & Caribbean
Occupation: Student - Univeristy & Part time sales assistant at Office
Spare time: Personal study, football, shopping
Groceries bought from: Sainsbury's
Newspapers read: The Sun
Mode of transport used most: Bus/tube/train
Gadgets used: Xbox, iPhone
Most worn brand: Lyle & Scott, Levi, True Religion
Clothes bought from: Topman, Footasylum, Bicester village
Favourite drink: Rubicon Mango
Holiday destinations - Spain, Cyprus, Barbados
Why they like this genre/artist: Similar age, similar social class and likes the way Maverick varies his music sound from soul/urban to grime/rap features

This description is very specific therefore I have also come up with more general idea of who our target audience is 

• Males and females
• Late teen-early 20's
• Working class
• Mainstreamers
• Believers
• British