Average audience member for our song

Our songs average audience member

Name: David Burton
Where they live: Northern Ireland
Gender: Male
Ethnicity: White
What they do for a living: University Student
Where they buy their groceries: tesco/sainsbury's
What they do in their spare time: Play football and other sports
What newspaper they read: The Sun
What magazines they read: None
What mode of transport they use mostly: Bus
Which gadgets they use: Phone and iPod
Brands they're attracted to: Adidas, Nike, Lyle and Scott, Ralph Lauren
Where they are most often to buy their clothes from: JD, River Island, Republic, Zee and Co
Favourite drink: Beer
Where they may like to go on holiday: Hot fun places, ibiza
Why they like this genre/artist: He is starting out in life, gets him thinking about his future.

After watching this music video time and time again i think the ideal audience is what i have listed above. Someone who is young, trendy and who is a mainstreamer. This song gets David thinking about his current life situation and what he is going to mount to possibly as it's a kind of soul song. A typical University Student. He plans for the future, likes brands and just wants to go with the flow.