PLANNING - Synergy

In order to create some sort of branding for our artist and their products we have been thinking about how we are going to incorporate syngergy into our music video, digipak and magazine production. We have come up with the following ideas:

• Black and white colouring - seen on the digipak, in the magazine production and in the music video
• The artist himself
• A distinctive font - used across all platforms; title of album and single track
• London city imagery - used throughout video and seen in digipak and magazine images

• Watch - a key prop worn by artist in image on digipak(quite close up so noticeable), seen in video and similar image in magazine ad