The main function of a digipak is to ensure an artists music is kept in one place and is transferrable. They play an important role in establishing an artist as a recognisable brand. They can be classed as a form of advertising but also they may be sentimental to devout fans. After several years they become nostalgic and this also encourages people to buy to have as a keepsake. They are specially designed to attract a specific target audience through their appearence; design/photos/colours etc. Many different forms of digipak may be released in order to assist the artist in making more money through exporting their music on many different platforms. For example, a deluxe or 'special addition' may be released and this is a clever way of promoting as most people want something that is limited edition.
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