PLANNING - Do's and don'ts

In order to create a successful digipak and magazine advert, there are a few things I should avoid doing. The most important thing to remember is that we are trying to advertise a new artist therefore their identity should be clear
:

• Display the artist clearly

• Spend an equal amount of time designing each section(including inside)

• Include tracklist, barcode, company information etc.

• Link the appearence of each product(digipak, ad & video) - use synergy

• Use the rule of thirds on the magazine ad

• Use at the most 2 clear fonts

 
:

• Use more than 3 colours

• Use an effect on the image of the artist

• Cover the artists with writing

• Use an unclear font

• Stretch images to fit into sections